Understanding the differences : Onsite vs Offsite SEO
Understanding the differences : Onsite vs Offsite SEO One of the key foundations for understanding Digital Marketing and SEO (search engine optimization) is understanding onsite and offsite SEO. Both strategies are important in cultivating website design, but also help with website ranking. While each of these components improve website and search engine optimization, they do so in different ways. Onsite SEO Onsite SEO is commonly referred to as “On-page” SEO. This form of SEO prioritizes the actual look of the website and the content it entails. While backlinks and increasing website traffic can help with ranking websites, the actual information, look, and content the websites contain is necessary. Without good and accurate content of a website, it can be looked at as “spam” or ignored by consumers. According to Web FX, Onsite SEO “i s the process of making your website search engine friendly”. In other words, onsite SEO helps search engines understand yo...