Understanding the differences : Onsite vs Offsite SEO

 Understanding the differences : Onsite vs Offsite SEO 


One of the key foundations for understanding Digital Marketing and SEO (search engine optimization) is understanding onsite and offsite SEO. Both strategies are important in cultivating website design, but also help with website ranking. While each of these components improve website and search engine optimization, they do so in different ways. 


Onsite SEO 


Onsite SEO is commonly referred to as “On-page” SEO. This form of SEO prioritizes the actual look of the website and the content it entails. While backlinks and increasing website traffic can help with ranking websites, the actual information, look, and content the websites contain is necessary. Without good and accurate content of a website, it can be looked at as “spam” or ignored by consumers. 


According to Web FX, Onsite SEO “is the process of making your website search engine friendly”. In other words, onsite SEO helps search engines understand your website, meaning your page can get indexed. Onsite SEO includes utilizing (but not limited to)  the following techniques:

  • Using accurate and relevant content 

  • If images are present, use descriptions for those with visibility issues 

  • Clear and organized content, so it easy for users to read 

  • Ensuring page load speed is not too slow 

  • Page title that are relevant to your website information 


Offsite SEO


Similarly to Onsite, Offsite SEO is also called “off-page” SEO. Offsite focuses more so on the “behind the scenes” of a website, and the search engine itself. The techniques in this component are done outside of the website. One way for websites to be indexed and have higher page rankings is to have trust and authority, meaning the website is reliable and relevant. Offsite SEO aims to target these perceptions and increase the website's optimization. 


Off Site SEO techniques include, but are not limited to:

  • Link building (backlinks)

  • Blogging

  • Social media usage (promoting + marketing) 

  • Podcasting 


To learn more about the world of digital marketing, SEO, and tactics, visit this website! 

Resources used: 


Moz: What is On-Site SEO? https://moz.com/learn/seo/on-site-seo#:~:text=On%2Dsite%20SEO%20https://moz.com/learn/seo/off-site-seo


95 Visual: Difference Between Onsite & Offsite SEO https://www.95visual.com/resources/articles/difference-between-onsite-offsite-seo

Web FX: Onsite SEO: https://www.webfx.com/seo/learn/onsite-seo/#:~:text=Onsite%20SEO%20is%20a%20crucial,if%20they%20visited%20your%20page.

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