How AI has changed SEO:

 Artificial intelligence has transformed SEO in many ways. AI has generated many new opportunities and pathways for marketers. AI is being used to help understand user intent, analyze data and demographic factors, identify search patterns, and more. Google, which is the most popular search engine, has adopted many AI tools, specifically in regards to ad placements. Google AI tools include;


Google Ads Smart Bidding

This tool automatically adjusts your google ads bid based on the predicted performance. This tool eliminates the need to constantly monitor an ads performance and manually increase or decrease an ads bidding price, it is done automatically by this tool. This has changed SEO by allowing marketers to focus more time on on-page optimization, backlinks, and other manual changes. 


Image Search 

Google image search allows users to input an image and make a search query based on it. This presents marketers with the opportunity to optimize visual content. This has changed SEO by creating a brand new way to search for results outside of words. 


AI powered results

AI-powered search engines are also transforming SEO. This AI system is a machine-learning tool that aims to deliver the best search results for search queries. It helps understand the actual intent behind a search, rather than just analyzing the words in contains. 


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