Digital Marketing Degree Programs

 Artificial intelligence has transformed SEO in many ways. AI has generated many new opportunities and pathways for marketers. AI is being used to help understand user intent, analyze data and demographic factors, identify search patterns, and more. Google, which is the most popular search engine, has adopted many AI tools, specifically in regards to ad placements. Google AI tools include; Google Ads Smart Bidding This tool automatically adjusts your google ads bid based on the predicted performance. This tool eliminates the need to constantly monitor an ads performance and manually increase or decrease an ads bidding price, it is done automatically by this tool. This has changed SEO by allowing marketers to focus more time on on-page optimization, backlinks, and other manual changes.  Image Search  Google image search allows users to input an image and make a search query based on it. This presents marketers with the opportunity to optimize visual content. This has ...

 SEO- or search engine optimization, is a crucial part of digital marketing. SEO revolves around optimizing a website and its content in order to rank well on search queries. Having a website rank highly increases the visibility of the website, which in turn leads to more users. Websites that are established with high relevance and high appeal make it more desirable. When the content, and look of the website itself looks better, it is bound to garner more attention.  SEO tactics and concepts:  Keyword Research  Understanding the words and phrases that your potential customers are searching is very important. For example, if you run an online shoe store, you will want to target people who are searching items related to specific styles of shoes you carry, and online stores instead of in-person shopping stores. These keywords ca be used to target ad placements to users searches related quires, to promote your website and services. Relevant keywords are necessary to have...

AI in Search ads Artificial intelligence, AI, has proven to be a very beneficial tool in many industries. AI stands out as it is unlike many tools before, and is constantly changing and evolving. In regards to digital marketing, AI has revolutionized search ads. Marketers are able to target their audiences in ways that have not been done before, presenting endless new opportunities. With billions of online searches daily, google remains the most popular and used search engine. Google contains a AI image search tool, that allows users to input an image to conduct a search based on it. This creates many opportunities, especially for shopping purposes and more. In addition to google image search, google ads are also an area in which AI is applicable. When selecting keywords for ads, the option of "broad match" is present. Broad match means that ads will not be generated based off of specific keyword, or exactly match the keywords input. Google AI helps the search queries extend ...

They sound like the same thing, right? While they sound the same, curation and creation are completely different when it comes to content.   Content Curation Content curation is when someone outside of the brand has created content about your brand. Examples of this include: Influencer wearing or using products and posting about it  Fan art / designs Blogs/online journals about your brand, service, or product Youtube videos, social media posts, and more! Essentially, content curation is something not designed by the company or brand. It is someone else making content about the brand, product or service. In turn, the brand is able to comment on the post, share the content, and more. Specifically in regards to websites, an example would be someone linking the website in a social media post, story, or sending it out to people. Content curation adds value to a company and their website as content is being shared by individuals outside of the brand itself.  Content Creation On...

 Biddable Media: As the name suggests, bidding is a component involved in biddable media. In simple terms, it is like an auction. This form of media contains paid avenues, rather than relying on organic rankings or methods. Advertisers and marketers will bid on ad placements across different platforms. These platforms include search engines like Bing or Google and social media networks. Acting as an auction, bids are placed. However, it is important to note the having the highest bid does not always guarantee having the highest ranking spot. This action of bidding is constantly happening in real time. Bids can be placed upon different metrics such as cost-per-click (CPC) or cost-per-impressions (CPM). Bid amounts can be changed constantly depending on performance. This means that if you are losing a lot of money or gaining, you can seep your bid at the same or adjust it accordingly.  One of the most popular uses of biddable media is through Google. Google is undoubtedly one of...