Biddable SEO vs Organic SEO

 Biddable Media:

As the name suggests, bidding is a component involved in biddable media. In simple terms, it is like an auction. This form of media contains paid avenues, rather than relying on organic rankings or methods. Advertisers and marketers will bid on ad placements across different platforms. These platforms include search engines like Bing or Google and social media networks. Acting as an auction, bids are placed. However, it is important to note the having the highest bid does not always guarantee having the highest ranking spot. This action of bidding is constantly happening in real time. Bids can be placed upon different metrics such as cost-per-click (CPC) or cost-per-impressions (CPM). Bid amounts can be changed constantly depending on performance. This means that if you are losing a lot of money or gaining, you can seep your bid at the same or adjust it accordingly. 

One of the most popular uses of biddable media is through Google. Google is undoubtedly one of the most popular search engines globally. Within Google, there is a section called "Google Ads." Google Ads essentially allows advertisers to bid on specific keywords based on a pay per click model. In addition to bidding on keywords, Google Ads includes many benefits that include:

  • Keyword targeting
  • Ad auctions (bidding system)
  • Ad formatting
  • Keep update to date with performance metrics


With the world pivoting to a lot of digital work and advertising, it is crucial to understand the various forms of digital marketing tactics. As mentioned earlier, paying the most amount of money does not guarantee a high ranking position for a website. the other component that effects position ranking is Organic SEO.

Organic SEO relies on concepts like good content and organic searches that reinforces the websites credibility. For example, paying a lot of money to rank a website with incorrect information and a poor layout will not rank very well. This is because the content of the website is not useful, and will not be used by many people. It also occasionally goes by the terms "natural" or "unpaid" SEO. This tactic relies on optimizing other parts of the website instead of focusing on paid results and strictly keywords/ads. The saying "Content is King" is heavily used throughout digital marketing and its associated fields. It reinforces the idea that content on the website you have created must be good, or else it will be non-useful and rank poorly. This concept also includes but not limited to:

  • Creating backlinks
  • Title tags and image descriptions
  • Content creation
  • Making sure the website is accessible for mobile and computer devices




References used: 

https://performancein.com/news/2016/11/30/how-does-biddable-media-work/ 


Google Ads information via Semrush

Organic SEO information via Semrush

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